This ad is for the Finnish beatboxer Filex ziengers new album. Felix has been beatboxing sense the young age of 16. I like this ad first and foremost, because it's rad beatboxing. Second I believe it has very good product placement for a youtube based ad.
The first thing I noticed was his shoes and that they are Enties, a popular skate shoe. Then i noticed some speakers, but i cant quite make out what kind they are. Up next, the Shure SM58 the holey grail of beatboxing microphones. These two products are shown several times throughout this video, at first i thought it was an add for the shoes or the mic but after i watched it a few times i realized it was for his new album. This ad was posted in the summer of 2007 i first saw it in the spring of 2010 wile looking for videos on beatboxing. This is the only video for this album that i could find and i don't believe this ad to be part of a larger campaign but i could be wrong. If this where an ad for TV it's way to long at 2min and 24 sec, and would not be as effective if it where shorter.
I think that the persuasive technique used for the shoes its bandwagon for sure, but the microphone is famous-persons on a small level because Felix in not global star but famous enough. This ad uses the association principle. This ad defiantly takes advantage of this by drawing a mental line between product and desirable qualities like success and attractiveness. IE he has nice shoes, hat and a place to practice.
This ad recycles old ideas but with a new twist. Beatboxing has been around since the late 70s and has been associated with hip hop so the idea of hip hop selling shoes is no new thing, and could be seen as a stereotype that hip hop sell's things like shoes. I think that the audience is wide range from 14 to 25 years of age the reason being that beatboxers are in that age bracket. This sort of ad can be appealing to a large audience and will not likely offend anyone because it's fun to watch.
This ad was effective because Felix demonstrates his skill and you want to keep watching so you see the shoes and microphone a lot. He also tells you where to go for his album. http://felixzenger.com/
It's very memorable he is very good at what he dose, it's
uniqueness draws you in. I was thinking of buying a new
microphone and after watching this video i bought the Shure SM58
and i love it.
I learned that if not a lot is said about a product it can still be
effective. It was really surprising how many times they show his
shoes
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